Local SEO Blueprint

Module 1: SEO Basics (Only What’s Needed)

• How Google ranking actually works

• Local SEO vs traditional SEO

• What really matters (and what doesn’t)

Module 2: Keyword Research (Clinic-Focused)

• Finding money keywords (treatment-based)

• City + service keyword strategy

• Tools: free + paid

Module 3: On-Page SEO That Converts

• Perfect treatment page structure

• Title, meta, headings (with examples)

• Internal linking for clinics

Module 4: Google Business Profile (BIGGEST ROI)

• Profile optimization checklist

• Posting strategy

• Review system (ethical + effective)

Module 5: Local Authority & Links

• Citations

• Local backlinks

• What to avoid (very important)

Module 6: Tracking & Scaling

• How to track rankings

• When to hire SEO help

• How clinics waste money on SEO agencies